Microsoft’s Launch of their Instagram Account

At the end of 2014, Microsoft decided it was time to have an Instagram account of their own. In order to hit the ground running, the company decided to create the #DoMore campaign. A project which attempted to find people from all around the world who are doing more in a variety of ways. People who live lives with jobs that go over the traditional 9 to 5 work day and commit to disrupting the way of doing what they love. At the time of the #DoMore initial planning stages, I was interning at Edelman LA’s Consumer and Multicultural departments, when I got a call to join the team and help them search for people that fit the criteria throughout Latin America. I searched hi and low in obscure blogs from people living in Latin America and in local newspapers from different Hispanic countries, for the chance to pitch to Microsoft several of the candidates I had found in my search. The chosen #DoMore people, would have the opportunity to showcase their lives and jobs by taking over Microsoft’s Instagram account for 3 posts and tell the watching world their story. In March 2015, Microsoft featured one of the incredible and talented people I found in my search and gave him the opportunity to be known. Antonio Tang, better known as Tony, opened the very first legal food truck in Peru. Although he’s only 21-years-old, Tony has already helped his community and country, by pioneering the food truck phenomenon and allowing for others to follow in his steps. He serves daily fresh food and local coffee with the direct trade model and donates his daily left overs to a local center for abused girls.


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Follow the #DoMore campaign on Microsoft’s Instagram account to learn more and check out the passionate and interesting people the company has featured: 


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